Keyword Research: Keyword research is a crucial component of PPC marketing, as it helps advertisers identify relevant keywords and phrases that their target audience is likely to use when searching for products or services. By conducting keyword research, advertisers can uncover valuable insights into search trends, competition levels, and potential opportunities to target high-converting keywords.

Ad Creation: Ad creation involves designing and writing compelling ads that attract the attention of users and encourage them to click. Ads should be tailored to the target audience’s interests, needs, and preferences and include relevant keywords, compelling headlines, and clear calls-to-action. Advertisers can create text ads, display ads, video ads, or shopping ads, depending on their goals and target audience.

Bid Management: Bid management is the process of setting and adjusting bids for keywords to maximize the effectiveness and return on investment (ROI) of PPC campaigns. Advertisers can use bid management tools and techniques to optimize their bids based on factors such as keyword performance, competition levels, and budget constraints. Bid management strategies may include manual bidding, automated bidding, bid adjustments, and bid optimization algorithms.

Ad Placement: Ad placement refers to where ads are displayed within search engine results pages (SERPs), websites, or social media platforms. Advertisers can target specific locations, devices, demographics, interests, and behaviors to ensure that their ads reach the most relevant audience. Ad placement strategies may include targeting specific search queries, selecting relevant websites or placements, and leveraging audience targeting options on social media platforms.